Dev Diaries S01E03 – User Feedback & The Pivot That Saved The Project

The video demonstrates how the Freely team adapted their startup strategy based on real-world feedback. Initially, a chatbot was developed for remittance payments using Stellar in the Philippines, a major remittance market. User hesitation towards using a chatbot for financial transactions led to a pivot. Freely shifted focus from individual to business clients by developing a payout management system that automates payments for companies. This new model aligns with Stellar’s strengths, allowing for quick, affordable global transactions. By targeting businesses, Freely can scale efficiently, leveraging existing user bases in enterprises while mitigating individual marketing costs. The approach also simplifies compliance and financial management for clients, using Stellar’s technology.